This shop in Oxford has probably changed hands many times since it was called simply ‘Office’, yet the buildings historical purpose remains on show. The building itself is a lovely 1920’s art deco style, and the etched design on the side window fits into the shape of it beautifully.
But it doesn’t stop there. In the doorway is a mosaic that serves as a welcome mat, just to be sure you have the right place. I imagine in it’s day, the shop had nothing more than the subtle etched window and the stylish mosaic. Certainly no plasticated, neon lit, shop front sign of modern times. On a visit to Lisbon in Portugal a few years back, I was struck by how all of the shops on their high street had their name and design identity mosaicked into the doorway, just like this. I guess these days (certainly in the UK) shops are never around long enough for them to go to this sort of expense and trouble, but wouldn’t it be nicer!
Zoe Naylor design & illustration 